MUHSIEN


 

DESIGN WITH PURPOSE

MU-HSIEN LEE – CREATIVE DIRECTION, DESIGN & STRATEGY

Leveraging my experience as a Creative Director overseeing branding, communications, data visualization, photography, UI/UX product design, and environmental disciplines, I offer expertise in multiple roles - whether providing strategic leadership for multi-disciplinary efforts, developing brand stories, or creating designs at the craft level. A portfolio refresh is currently in progress.

Selected work available upon request. Just say hello@muhsien.com.

 


BRANDING & PRINCIPLES 

BRANDING / ADVERTISING

• Ananda Mind & Body, Identity
• Interactive Video Bartender, TheBar.com
• Hallmark, Holiday Interactive Cards
IBM Moodboards
Live Like You're Traveling, Identity
• NORC Brand System & Architecture
• Pointbridge, Identity

DESIGN SYSTEMS / PRINCIPLES

• Boston Scientific Design Principles
• HSBC, Digital UX & Design Principles
• IBM, Design Principles
• Moen, Digital Design Standards
• NORC, Data Viz Principles & GraphPack
• United Airlines, UI Pattern Library

ENVIRONMENTAL

• NORC, Data-driven Art Installation
• NORC, DC Office Design


RESEARCH & CONCEPTS 

EXPERT REVIEWS / RECOS

• Boston Scientific, Strategy
Flor, Roadmap & Recos
• Kelloggs Discovery & Roadmap
• Medline, Best Practices & Recos

CONCEPT / PROTOTYPE

• Allstate Roadside Assist, Prototype
• CT Scanner Interface Design, Concept/MVP
• Henry Ford Museum, App Concept
• HSBC, Bill Pay UX / Visual Concepts
• Hunter Douglas, Site Concepts
• John Deere, Harvest App Prototype

DATA VISUALIZATION

 • Appalachia Epidemic, Interactive Map
Dementia DataHub, Dashboards & Maps
• Live Crime Tracker, US Crime Data
• NORC GraphPack Chart Chooser & Models
 


UX/UI & VISUAL DESIGN

PRODUCT DESIGN / APPS

• Beneful, Pet-centric Map Finder
Cafescribe, College E-reader
• Disney's "Wish Upon a Star"
• Follett Shelf, K-12 E-reader
• Northern Trust, Wealth Passport®
• IBM, Single Sign-on Experience
Southwest, In-flight Entertainment

COMMERCE

• Boston Scientific, B2B Site & CMS
• Cadillac, Car Builder Experience
Hologic, B2B Site Refresh
• Officemax, B2B Refresh
• Maytag, Refresh & Yearly Planning
• Saks Fifth Avenue, Refresh

DATA STORYTELLING

Social Determinants of Health, Scrollytelling
Drug Pricing Explained, Interactive Stories





BRANDS BY INDUSTRY

Airline: Southwest, United Airlines
Automotive: Allstate Roadside, Cadillac, Henry Ford Museum, Nissan
Consumer Products: Flor, Hallmark, Hunter Douglas, Maytag, OfficeMax
Design Firms: Edelman, IDEO, Leo Burnett, VSA Partners
Education: Follett Higher Ed, Follett Shelf, Follett k-12,
Fashion: Saks Fifth Avenue

Food/Agriculture: Purina, Epicurious, John Deere, Kelloggs, New Holland
Financial: Northern Trust, HSBC
Health: BCBS, Boston Scientific, Hologic, Medline, Zoetis
Real Estate: ForeGround, UDR Luxury Apts
Research: NORC at the University of Chicago
Technology: IBM