DESIGN WITH PURPOSE
MU-HSIEN LEE – CREATIVE DIRECTION, DESIGN & STRATEGY
Leveraging my experience as a Creative Director overseeing branding, communications, data visualization, photography, UI/UX product design, and environmental disciplines, I offer expertise in multiple roles - whether providing strategic leadership for multi-disciplinary efforts, developing brand stories, or creating designs at the craft level. A portfolio refresh is currently in progress.
Selected work available upon request. Just say hello@muhsien.com.
BRANDING & PRINCIPLES
BRANDING / ADVERTISING
• Ananda Mind & Body, Identity
• Interactive Video Bartender, TheBar.com
• Hallmark, Holiday Interactive Cards
IBM Moodboards
• Live Like You're Traveling, Identity
• NORC Brand System & Architecture
• Pointbridge, Identity
DESIGN SYSTEMS / PRINCIPLES
• Boston Scientific Design Principles
• HSBC, Digital UX & Design Principles
• IBM, Design Principles
• Moen, Digital Design Standards
• NORC, Data Viz Principles & GraphPack
• United Airlines, UI Pattern Library
ENVIRONMENTAL
• NORC, Data-driven Art Installation
• NORC, DC Office Design
RESEARCH & CONCEPTS
EXPERT REVIEWS / RECOS
• Boston Scientific, Strategy
• Flor, Roadmap & Recos
• Kelloggs Discovery & Roadmap
• Medline, Best Practices & Recos
CONCEPT / PROTOTYPE
• Allstate Roadside Assist, Prototype
• CT Scanner Interface Design, Concept/MVP
• Henry Ford Museum, App Concept
• HSBC, Bill Pay UX / Visual Concepts
• Hunter Douglas, Site Concepts
• John Deere, Harvest App Prototype
DATA VISUALIZATION
• Appalachia Epidemic, Interactive Map
• Dementia DataHub, Dashboards & Maps
• Live Crime Tracker, US Crime Data
• NORC GraphPack Chart Chooser & Models
UX/UI & VISUAL DESIGN
PRODUCT DESIGN / APPS
• Beneful, Pet-centric Map Finder
• Cafescribe, College E-reader
• Disney's "Wish Upon a Star"
• Follett Shelf, K-12 E-reader
• Northern Trust, Wealth Passport®
• IBM, Single Sign-on Experience
• Southwest, In-flight Entertainment
COMMERCE
• Boston Scientific, B2B Site & CMS
• Cadillac, Car Builder Experience
• Hologic, B2B Site Refresh
• Officemax, B2B Refresh
• Maytag, Refresh & Yearly Planning
• Saks Fifth Avenue, Refresh
DATA STORYTELLING
• Social Determinants of Health, Scrollytelling
• Drug Pricing Explained, Interactive Stories
BRANDS BY INDUSTRY
Airline: Southwest, United Airlines
Automotive: Allstate Roadside, Cadillac, Henry Ford Museum, Nissan
Consumer Products: Flor, Hallmark, Hunter Douglas, Maytag, OfficeMax
Design Firms: Edelman, IDEO, Leo Burnett, VSA Partners
Education: Follett Higher Ed, Follett Shelf, Follett k-12,
Fashion: Saks Fifth Avenue
Food/Agriculture: Purina, Epicurious, John Deere, Kelloggs, New Holland
Financial: Northern Trust, HSBC
Health: BCBS, Boston Scientific, Hologic, Medline, Zoetis
Real Estate: ForeGround, UDR Luxury Apts
Research: NORC at the University of Chicago
Technology: IBM