DESIGN WITH PURPOSE
Leveraging my experience as a Creative Director overseeing Visual Design and UX Disciplines,
I offer expertise in a blend of roles, whether it requires a strategic view in leading a multi-disciplinary effort, developing a brand story or creating designs at the craft level.
RESEARCH & CONCEPTS
EXPERT REVIEWS & RECOS
• Boston Scientific, Strategy
• Bridgestone Tires Plus, Recos
• Flor, Roadmap & Recos
• Kelloggs Discovery & Roadmap
• Medline, Best Practices & Recos
• NORC Microsoft Sharepoint Recos
• United Airlines, UI Best Practices
CONCEPT / PROTOTYPE
• Allstate, Roadside Assist, Prototype
• CT Scanner Interface Design, Concept/MVP
• Disney Imagineers, Site Concepts
• Henry Ford Museum, App Concept
• HSBC, Bill Pay UX / Visual Concepts
• Hunter Douglas, Site Concepts
• John Deere, Harvest App Prototype
UX/UI & VISUAL DESIGN
WEB & MOBILE APPS
• Beneful, Pet-centric Map Finder
• Cafescribe, College E-reader
• DestinyQuest, Library Search & Bookshelf
• Follett Shelf, K-12 E-reader
• Northern Trust, Interaction Models & Wires
• Northern Trust, Wealth Passport®
• Southwest, In-flight Entertainment
COMMERCE
• Boston Scientific, B2B Site & CMS
• Cadillac, Car Builder Experience
• Hologic, B2B Site Refresh
• IBM, Single Sign-on Experience
• Officemax, B2B Refresh
• Maytag, Refresh & Yearly Planning
• Purina Catchow, Refresh
• Saks Fifth Avenue, Refresh
DATA VIZ
• Appalachia Epidemic, Interactive Map
• Dementia DataHub, Dashboards & Maps
• Drug Pricing Explained, Case Studies
• Live Crime Tracker, top 50 US Cities Crime Data
BRANDING & PRINCIPLES
BRAND / ADVERTISING
• Ananda Mind & Body, Identity
• Diageo, TheBar.com
• Disney's "Wish Upon a Star"
• Hallmark, Holiday Interactive Cards
• Hallmark, ABC TV Interstitials
• Live Like You're Traveling, Identity
• Maytag, Search for the Next Repairman
• New Holland 8N, Brand Dev.
• Pointbridge, Identity
• Special K, TV Spot Animatics
DESIGN PRINCIPLES / PATTERNS
• Boston Scientific Design Principles
• HSBC, Digital UX & Design Principles
• IBM, Design Principles
• Moen, Digital Design Standards
• Motorola, Portal Standards
• United Airlines, UI Pattern Library
BRANDS BY INDUSTRY
Airline: Southwest, United Airlines
Automotive: Allstate Roadside, Cadillac, Henry Ford Museum, Nissan
Consumer Products: Flor, Hallmark, Hunter Douglas, Maytag, OfficeMax
Design Firms: Edelman, IDEO, Leo Burnett, VSA Partners
Education/Research: Follett Higher Ed, Follett Shelf, Follett k-12, NORC
Fashion: Saks Fifth Avenue
Food/Agriculture: Purina, Epicurious, John Deere, Kelloggs, New Holland
Financial: Northern Trust, HSBC
Real Estate: ForeGround, UDR Luxury Apts
Medical: BCBS, Boston Scientific, Hologic, Medline, Zoetis