Challenge

How do you re-vitalize a 100 yr old brand?

Solution

Leverage an icon. In partnership with Publicis, we conducted a fully-integrated effort that invited everyday people to audition for the chance to become the next person to wear the famous blue suit and become the face of the brand. 

*Silver ADDY - "Search for the Maytag Repairman" 
*WebAwards for Outstanding Website
*Bronze World Medal in the New York Festivals
*2007 ProAward Finalist

Role: Creative Design Lead

Art Direction & Visual Design, Oversight on Design and Flash Production, Winner Video Reel Development  

Key Activities: 
Maytag Repairman Nationwide Auditions, Video storyboard prep, Visual Design, User Experience, Photoshoot

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Maytag.com Redesign

Role: Associate Creative Director, Maytag Account

Art Direction & Visual Design / UI / Art Direction & Flash Production Oversight

Key Activities: Re-design, exploratory history timeline development, editorial calendar management, continual brand concept development, updates and support.


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