Challenge

In anticipation of the launch of the Boomer 8N tractor, New Holland was in need of a destination to provide enthusiasts with behind the scenes information and launch details of the modern tractor inspired by the original Ford 8N.   

Solution

Create a microsite as platform to support the launch and to reflect the story of 8N’s rich history, provide design galleries, personalized wallpapers and product specs.

Role: Creative Lead

Concept, Art Direction, Oversight on Flash Production 

Key Activities: Brand Evaluation, Visual Design, (Desktop)

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