Challenge

Flor wanted to significantly increase their eCommerce performance and to identify issues that might be prohibiting growth. In addition, the quickly evolving design firm was in need of a digital strategy to support their emerging retail channel and how to reach a new mass consumer base

Solution

To conduct an expert review of Flor’s existing e-commerce site, with inputs from all major retail channels within their ecosystem. We identified issues against best practices with the purpose of developing strategic recommendations through a holistic assessment that included Visual Design, User Experience and Technology perspectives.

Role: Creative Director

Oversight and collaboration with UX, Visual Design, and Technology.

Key Activities: Brand Evaluation & UX Expert Review & Future Concepts, High-level Customer Insights Gathering, Competitor Assessment, Current state evaluation, Stakeholder Interviews, Discovery Workshop, Recommendations across all disciplines, Next Generation Roadmap (Desktop,Tablet & Mobile) 


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