Challenge

Row44 challenged us to create a new in-flight entertainment system for Southwest airline customers–a holistic experience that elegantly surfaces the breadth of options available and allows airlines to customize the portal to their brand’s specifications.  

Solution

Post a visioning definition phase, we were tasked to carry out Phase 1 (near-term), which supported three key consumer types: leisure, family and business traveler. Through a re-haul of feature enhancements and brand alignment we sought to elevate the entertainment system as an anticipated extension of the airline’s travel experience. 

Role: Creative Director

Led collaborations and client reviews, oversight across all disciplines, art direction & visual design (UI/Visual Design, UX, Project Management & Development)

Key Activities: Brand Evaluation & Explorations, Requirements gathering, User Flows, User Experience Wireframes, Interaction Specs, UI/Visual Design, Workshops & Reviews with Southwest & Row44, Desktop, Tablet & Mobile


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