Challenge

Visualize and concept the next generation, best-in-class solution that incorporates the needs of the dispatch owner, consumer, and service technician. The concept would serve as a model and teaser, in anticipation of a key roadside trade show event.

Solution

To envision the next generation of the Allstate’s end-to-end roadside solution, leveraging technology and user data to streamlineand elevate the experience for each of the key users: 

High-end Customer: Create a mobile app experience that extends and further differentiates the customer service within the luxury market. To guide a user in a manner that is streamlined, minimizes stress, and builds confidence in accuracy and reliability of service.

Dispatch Owner: Create a desktop application to provide owners with a bird’s eye view of all aspects of their business, to increase transparency on up time, ETA, location reporting, miles and diagnostics from each event and support business decisions via performance analytics.

Service Technician: Create a no fuss experience better suited to allow them to focus their energy on the job. To further support them in providing the highest level of service and minimize down time and decrease administrative efforts.

Role: Associate Creative Director

Design Lead / Creative & UX Oversight.

Key Activities: Requirements gathering, User Flows for 3 user types, User Experience Wireframes, Interaction Specs, UI/Visual Design, Workshops & Reviews with Southwest & Row44, Desktop & Mobile


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